User Acquisition Specialist
Remote, Europe | Full-time
Responsibilities
- Launch and manage paid campaigns on Google Ads/Facebook Ads/TikTok Ads, etc
- Monitor key metrics (CPA, CTR, ROAS) and optimize campaigns based on performance
- Run A/B tests on creatives, audiences, and landing pages to improve results
- Write simple ad copy, prepare creative briefs, and give feedback on ads
- Research audiences, trends, and competitors to find new growth opportunities
- Ensure proper tracking (pixels, UTMs, analytics) and flag any issues
- Stay up to date on ad platforms, trends, and best practices
Requirements
- Basic experience running ads on Google Ads, Facebook Ads, TikTok Ads, Twitter or similar platforms
- Hands-on skills in launching, monitoring, and adjusting ad campaigns, including audience targeting
- Understanding of key marketing metrics: CPA, CTR, CPM, ROAS, Conversion Rate
- Ability to analyze campaign data, spot trends, and suggest improvements (basic Excel/Sheets skills)
- Familiarity with tracking tools (Google Analytics, Meta Pixel, TikTok Pixel, AppsFlyer) and UTM tagging basics
- Ability to write simple ad copy and understand what makes creatives perform well
Will be a plus
- Experience of working with FinTech sphere
- Experience in working with budgets from 30k USD monthly
- Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets
We offer
- Opportunity to work with top advertising platforms (Meta, Google, TikTok, and more) across different markets and niches
- Involvement in large-scale budgets, various ad formats, and performance-driven strategies
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)