Regional Marketing Manager – Philippines
Southeast Asia | Full-time
Responsibilities
- Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
- Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
- Develop quarterly marketing plans for locally relevant strategies for Philippines and its client community
- Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
- Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
- Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns
Requirements
- 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
- Expertise in organic and partnership-driven acquisition in Philippines
- Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
- Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
- Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
- Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
- Native Tagalog and fluent in business English for daily communication with the cross-regional teams
Will be a plus
- Strong background in sourcing, auditing, and closing complex deals with Philippine influencers, financial bloggers, media contacts and local partners
- Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
- Knowledge of financial advertising compliance in Philippines
- Familiarity with AI and automation tools to support content and campaign production
We offer
- 15 paid vacation days per year
- 10 paid sick leave days per year
- 10 Public holidays
- Medical insurance budget
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)