Influence Marketing Manager

Influence Marketing Manager

Remote, Europe | Full-time

Responsibilities

  • Create ad integrations together with the creative team
  • Systematically search for content creators and provide creative content for marketing activities to attract users to our networks
  • Evaluate the quality, relevance, and originality of content submitted by creators to ensure it meets our requirements and platforms’ policies
  • Track and analyze data to optimize the direction, strategy, and value of influencer content
  • Develop and launch campaigns with influencers (focus on the Asian market)
  • Stay updated on industry trends, competitor activities, relevant technical tools, platforms, and emerging content creators to maintain a competitive edge in content acquisition

Requirements

  • 3+ years of Influence management experience at a B2C brand, preferably within financial services (but not obligatory)
  • A thorough understanding of media metrics to track and hit KPl’s, and the ability to leverage data insights to determine strategies
  • Experience with social media / Influencer management tools (Sprout Social, RivallQ,, Telemetr.io, Modash, etc.)
  • A deep knowledge of the influencer marketing landscape with a proven track record of identifying talent aligned with brand values, and successfully securing and managing partnerships
  • Working with Asian market is required (at least one of the listed: Malaysia, India, Vietnam, Thailand)
  • Established and maintained industry contacts and relations
  • An understanding of brand marketing and the role talent plays in brand strategy
  • Excellent organizational abilities
  • Exceptional written and verbal communication skills, with the ability to craft persuasive and engaging narratives
  • Creative thinker with the ability to conceptualize unique and innovative communication strategies
  • Well-versed with public relations tools and social media platforms & trends
  • Strong negotiation skills

We offer

  • 10 paid sick leave days per year
  • 20 paid vacation days per year
  • Medical insurance for employees
  • Compensation for professional education and learning English
  • Compensation for a sports subscription or sports equipment

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