Marketing Regional Team Lead APAC
Malaysia | Full-time
Responsibilities
- Develop and implement regional marketing strategies aligned with business objectives
- Plan and launch initiatives aimed at increasing brand awareness in the APAC region
- Collaboration with the team and contractors to address business needs and provide strategic marketing recommendations
- Conduct market research and competitive analysis to inform decision-making
- Monitor and analyze KPIs to drive continuous improvement and campaign optimization
- Manage marketing budgets effectively
- Develop, align, and track quarterly and annual marketing goals for the region
Requirements
- 2+ years experience as a Regional Marketing Manager or in a similar Marketing role
- Proven experience in developing and implementing marketing strategies
- Experience in team hiring and management
- Strong knowledge of web and mobile analytics
- Hands-on experience with paid traffic sources (Google, Meta, etc.) and/or SEO
- Experience in budget planning and management
- Solid background in B2C marketing
Will be a plus
- In-depth knowledge of SEO strategies and tools
- Practical experience with paid traffic acquisition
- Prior involvement in marketing and scaling B2C products in the APAC region
- Experience working with culturally diverse teams, especially in Asia
We offer
- 16 paid vacation days per year
- 14 paid sick leave days per year
- 11 days Public holidays
- Medical insurance
- Dental expenses reimbursement
- Parking and commuting reimbursement
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)
- Challenging, fast-moving, and unique tasks in the FinTech field with our product
- Ability to be close to the business and take part in making fast decisions