Marketing Local Team Lead

Marketing Local Team Lead

Office, Cyprus | Full-time

Responsibilities

  • Manage the team of digital marketing and Social media to drive their motivation and enthusiasm
  • Develop the strategy of online acquisition across all digital channels, including social media
  • Create and manage a sales structure with the development and implementation of sales strategies that drive revenue growth
  • Develop and manage marketing campaigns across multiple channels including SEO, SEM, social media and email marketing
  • Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs
  • Plan annual, quarterly, and monthly budgets and manage forecasts
  • Provide dashboards and analytics for each online channel
  • Identify and deliver new opportunities and innovative campaigns/approaches
  • Lead the negotiations with a digital agency and continuously monitor their performance
  • Continuously monitor the quality of traffic
  • Monitor and incorporate industry trends and best practices into marketing and sales efforts
  • Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention

Requirements

  • At least 3 years of successful experience in digital marketing to attract customers
  • Experience working in a fast-growing digital agency/online business (e.g. e-commerce, online finance or other online B2C company)
  • Experience in managing a team of 5 people
  • Experience working with budgets from $50K
  • Practical experience in attracting users in Arab markets
  • Good understanding of the conversion funnel and its analysis
  • Experience with Google Analytics or other web analytics tools
  • Proven analytical and quantitative skills, including a deep understanding of online marketing metrics
  • Developed negotiation skills, use of various “negotiation levers”
  • Bargaining skills to reduce tariffs without losing traffic quality
  • Advanced level of English and Arabic languages

Will be a plus

  • Experience with SEO, Affiliate traffic, paid traffic sources
  • Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
  • Experience in cooperation with remote/foreign employees

We offer

  • 21 paid vacation days per year
  • 10 paid sick leave days per year
  • Public holidays according to the Cyprus Public Holiday list
  • Medical insurance
  • Extensive relocation package
  • Professional education budget
  • Language learning budget
  • Wellness budget (gym membership, sports gear and related expenses)

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