Marketing Acquisition Specialist

Marketing Acquisition Specialist

Remote | Full-time

Responsibilities

  • Manage the ad accounts and drive growth;
  • Major ad networks – Facebook, Google, TikTok, Twitter;
  • Finding and launching new ad networks;
  • Maintain profitable ROAS while going through growth and fluctuations;
  • Strategize, execute, and manage a variety of ad campaigns from conception to creative to execution to analysis;
  • Provide dashboards and analytics for each online channel;
  • Plan annual, quarterly, and monthly budgets and manage forecasts;
  • Continuously monitor the quality of traffic;
  • Finding and implementing solutions to advertising issues / blockers.

Requirements

  • 1+ years of proven client acquisition digital marketing experience;
  • Experience in a fast-paced digital agency /online business (such as e-commerce, online finance, or other online B2C company);
  • Creation and planning of advertising campaigns in various digital channels (both App and Web);
  • Overseeing existing campaigns and making recommendations on how to optimize them;
  • Good understanding of conversion funnel performance and its analysis;
  • Analyzing trends and making data-driven decisions;
  • Skilled in building the most effective bundles of creatives/pre-landing & landing pages;
  • Producing detailed analysis and reports of campaigns;
  • Experience with Google Analytics or other web analytics tools;
  • Strong experience with AppsFlyer or other app analytics tools;
  • Proven analytical and quantitative skills, including a strong understanding of online marketing metrics;
  • Advanced negotiation skills, the use of various “negotiating levers”. Skills in bargaining in the direction of decreasing rates without losing the quality of traffic.

We offer

  • Compensation for tax expenses of private entrepreneurs in Ukraine;
  • Qualified assistance and support for Ukrainian private entrepreneurs;
  • 20 paid vacation days per year;
  • 10 paid sick leave days per year;
  • Public holidays according to current Ukrainian legislation;
  • Medical insurance for employees;
  • Compensation for professional education and learning English;
  • Compensation for a sports subscription or sports equipment.

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